They considered building a larger, more immersive version of their Studio Tour tram ride located in Hollywood, retaining the Backlot tour theme to set it apart from what Disney was offering at Disney World. In 1982, Universal contemplated the idea of opening an amusement park in Florida to compete with Disney. The resort eventually expanded with the introduction of two additional theme parks, Universal's Islands of Adventure in 1999 and Volcano Bay in 2017 as well as the restaurant and retail epicenter Universal CityWalk that also opened in 1999. As producers and filmmakers showed a lack of interest in filming onsite in Orlando, Universal's approach evolved, transitioning to a first-person perspective for its heavily themed rides, areas and attractions. A significant portion of the park operated as an active production studio. In addition to the theme park aspect, early design focused on providing guests with a behind-the-scenes look at film and television. Universal Studios Florida was the first component of the larger Universal Orlando Resort to open, ranking eleventh in the world and sixth in North America for attendance among amusement parks in 2019 while hosting approximately 10.9 million visitors. It is owned and operated by NBCUniversal and features numerous rides, attractions and live shows. Primarily themed to movies, television and other aspects of the entertainment industry, the park opened to the public on June 7, 1990. Universal Studios Florida (also known as Universal Studios or USF) is a theme park located in Orlando, Florida.

Nintendo land universal studios florida